SIECUS Would You Rather Ad Campaign

SIECUS is launching its “Would You Rather?” campaign in schools to get students (and teachers) talking about the importance of safe sex. The fun hand-done typefaces and icons were made to catch students' attention in the hallways. Bookmarks, erasers, and pens will be given out to use and advocate concern. SIECUS has also taken the campaign over to Instagram, given kids are highly active on the app. The goal of the campaign is to show how outlandish it is to not promote safe sex through a series of “would you rather?” questions that can give them a laugh while stressing the importance at the same time.